The IBA – The World’s Best Commercials


Production company Gartner Grasso picked up the International Broadcasting Awards Television Sweepstakes trophy today at the 36th IBA for their Apple Computer spot titled “Crowd Control” directed by James Gartner, it was announced by IBA Chair Carole Black. The spot, entered in a Live Action category, parodies the complexities of other computers and the pressures of a hundred advisers all advising at once. Agency was BBDO/Los Angeles. South Africa’s Ogilvy & Mather, Rightford, Searle Tripp & Makin (Transvaal) won the Radio Sweepstakes trophy with “Speeches,” a radio promo for Radio 702 that demonstrates the enormous power of the spoken word through some famous orators. Writer/director was Ashley Bacon.

Also honored at the 36th IBA was Hal Riney who was named HRTS Advertising Executive of the Year. Riney, well known for his Bartles and Jaymes commercials and Saturn Automobiles campaigns, received the tribute in recognition of his enormous contribution to the advertising industry. Staying involved with community affairs is one of the criteria considered for the IBA Award and as if to emphasize that, Riney will also be awarded the title “Father of the Year” by the San Francisco Juvenile Diabetes Association when he returns to the City this week. Multiple IBA Ollie winners were Ogilvy & Mather, et. al. who not only picked up the TV Sweepstakes, but three TV Ollies and one radio Ollie. Alan Bunton, O&M;’s Executive Creative Director, traveled from the South African agency to accept the awards.

On the radio side, Writer/Director Brent Hahn from Hollywood’s World Wide Wadio had his arms full with four radio Ollies. Gartner Grasso also won three TV Ollies to add to their TV Sweepstakes catch. New Zealand’s Stooges Studios who had won the radio sweeps for two years in a row, ended that streak, but did garner two radio Ollies. KOKO Productions/8th Avenue Sound Studios of Vancouver, B.C., Canada, also earned two radio Ollies.

Of the 2000 radio and television entries, 317 were chosen as finalists in contention for the 17 television Ollies and 12 radio Ollies. Seventeen countries were represented in the finalist round. Masters of Ceremonies were popular Sports Anchor Fred Roggin and Weather Caster Fritz Coleman of NBC 4, who brought along some of their own commercials. Opening the show was star of “Casey’s Countdowns,” Casey Kasem. IBA Chair is Carole Black, who is also President and General Manager of NBC 4, Los Angeles.

The IBA has the distinction of being the only global advertising competition exclusively for radio and television commercials. The IBA is sponsored by the non-profit Hollywood Radio and Television Society. Funds raised will benefit the various HRTS scholarship programs. President of HRTS is Rod Perth, also President of USA Networks Entertainment.

The 36th IBA Presentation Show, honoring the world’s best commercial was held June 13, 1996 in the International Ballroom of the Beverly Hilton Hotel. More than 600 radio and television executives and their guests were in attendance.