The 35th IBA Awards

The 35th IBA

The World’s Best Commercials

The world’s best commercials of 1994 were spotlighted at the 35th annual International Broadcasting Awards on June 14, 1995 at the Beverly Hilton Hotel. Commercials created by advertising agencies in more than 100 countries competed for top honors in 17 television advertising categories and 12 radio advertising categories and for the IBA Sweepstakes award of best single television and best single radio commercial of 1994.

A multicultural mix of 12 countries representing Argentina, Canada, England, Greece, Italy, Japan, New Zealand, Philippines, Puerto Rico, South Africa, Spain and Thailand joined the best of the U.S.A. commercials in the trophy race.

George Nicholaw, General Manager of KNX Newsradio, who served on the panel of IBA final judges, opened the show and introduced Grand Master of Ceremonies Casey Kasem. Kasem, no stranger himself to broadcast advertising, led the tribute to the creators of advertising art who were seated at the dais as Hollywood Radio and Television Society’s honored guests.

Also honored were the HRTS Advertising Executives of the Year Jay Chiat Managing partner and Lee Clow, Managing Director/Chief Creative Officer of Chiat/Day, Inc. They were presented their trophies by Last Year’s Ad Exec of the Year and this year’s IBA General Chair, Dennis Holt who is also President/CEO of Western International Media Corp.

Solely sponsored by the non-profit Hollywood Radio and Television Society, the IBA is not only one of the oldest and most venerable advertising competitions it is also the only world competition exclusively for radio and television commercials.

Television Sweepstakes winner was Dentsu Inc./Tokyo for its “Light and Shadow” produced by the Hat Company in Tokyo and directed by Hanako Suzuki Advertiser: Matsushita Electric Industrial Co. On the radio side, Stooges Studio in New Zealand won their second consecutive IBA Radio Sweepstakes honor with “Hare Krishna” a satirical 30-second spot for O’Sheas Solicitors. Stooges Studio also won the Radio Sweepstakes last year with their public service spot “Doggie Doos.”

The Call for Entries begin in November 1995 for the 36th IBA honoring the world’s best commercials of 1995. For more information, contact Executive Director Gene Herd or IBA assistant manager Lance Anderson at (818) 789-1182.


Dennis presents the Ollie to DDB Needham/Seattle Creative Team Writers Cheryl Van Ooyen and Matt Myers for radio public service winner “Turkey Dinner” for Seattle Times/Elgin Syferd.
Lee Clow, Managing Director/Chief Creative Officer of Venice, California splits the HRTS Ad Executive of the Year honors with Managing Partner Jay Chiat, who accepted his trophy via satellite from Rome, Italy.
Grand Master of Ceremonies Casey Kasem, the youngest member ever to be inducted into the Radio Hall of Fame.
John Cigarini, President, B.F.C.S., Inc. New York and Los Angeles, accepts his Ollie for producing “Bigfoot,” winner in Humorous/U.S.A., for Philips Consumer Electronics. Agency was Fallon McElliogott/Minneapolis.
Robert Orci, La Agencia de Orci, accepts Ollie for Combination category on behalf of his colleagues at Fitzgerald & Company/Atlanta for “Walls.” Advertiser: National Black Arts Festival.
Super-impressionist Rich Little introduced a special tribute to the “Fiftieth Anniversary of Television Advertising” furnished by the Television Bureau of Advertising.
Hideo Hoshiba, General Manager, Dentsu/USA accepts the Television Sweepstakes trophy honoring “Light and Shadow” for Matsushita Electric Industrial Co., Ltd. Stooges Studios in New Zealand won the Radio Sweeps prize for their “Hare Krishna” a satirical 30-second spot for O’Sheas Solicitors.
(From left) IBA Judges: Dick Leader, Local Sales Manager and George Nicholaw, General Manager, both of KNX Newsradio with IBA Chair Dennis Holt.